There has always been a west coast/east coast beef whether it’s among rappers or rival sports teams. “Our loud, closed-minded edgy New England rapport is better than your hemp growing, generic tree hugger lifestyle!” Growing up, I was always flaunting how proud I was of my heritage and my Bostonian Scotch/Irish roots, and with that naïve pride, by default, was not receptive to any other culture.
Personally, I think placing stereotypes on anyone is just a cop out for shortsighted people. It is only from breaking free of the mindset I was brought up around that I have been able to grow and ultimately welcome life on life’s terms as it unfolds in its many forms.
Last week I went out to the west coast for the first time. I took on one of the biggest physical challenges of my life while there, Tough Mudder So Cal, a 10 mile military style obstacle course in Snow Valley Peak Ski Resort, Running Springs, CA. It was a friend of a friend that organized a team of 10 coming from as far as Australia., rightfully named East Coast Fury. Together we climbed up and down double diamond peaks, plunged into icy waters and ran and crawled through 10,000 volts of electric shock to the head and body for 5 straight hours while screaming “ECF! EAST COAST!”
I trained long and hard for this event running and doing Crossfit but my real reason for going out there was to scope out the food scene in and around Los Angeles that I have heard so much about. I stayed in downtown for just 3 short days but traveled through the burrows of L.A. to Santa Monica and Venice Beach.
My first thought when I got to West Hollywood was, “damn this city is spread out and pretty dirty,” compared to my well kept little neighborhood on South Beach where I can bike everywhere I need to go. I guess I wanted to see an abundance of beautiful California produce lining the sidewalks while some free spirited, hallucinating hippies danced around chanting Greenpeace.
Luckily I was not swarmed with the smell of pot smoke, patchouli and dirty dread locks like I had expected but what I did find were concepts I have been envisioning, creating and sharing with clients and all of those around me. Healthy fast food everywhere! Freshii, Tender Greens, Greens Up and Real Food Daily are just a few chain restaurants I got to experience that are spread throughout L.A. County putting raw, organic, fresh nutrient dense foods conveniently at your fingertips.[slideshow]
Jinky’s in Santa Monica, known for its breakfast and many chilis (6 different daily options) and also Caffe Primo in downtown had the whole grains, raw options and superfoods as, not just an afterthought, but a substantial part of their menus. Jinky’s served up a massive bowl of Kelp noodles, sprouts, greens, raw veggies and seared tuna for $14. I can hardly find kelp noodles, which are low calorie and packed with 70 minerals and 21 amino acids, at a one of the few raw vegan concepts in South Florida, never mind at just a regular cafe known for chili.
Primo’s also had a brown rice bowl full of raw veggies with your option of tofu, chicken or fish for $10-$12. Big portions of whole grains and vegetables, endless healthy options no matter where you go all well within reasonable prices sets L.A. aside from anywhere I have been here on the east coast.
My last night there, a friend brought us to Chateau Marmont, a historical landmark hotel with a small French restaurant next to, Bar Marmont. My friend was entertaining a few Columbian models he had met at the hotel so I figured I would take one for the team and eat some unhealthy calorie dense French food for one night. Well even here, at a see and be scene destination, I find kale, raw, in a salad along with lentils and brussel sprouts to remind me that I am still in California. Nutrient density at all levels of cuisine, not that hard is it.
This experience has motivated me even further to develop nutrient dense dishes, educate those around me on simplifying healthy cooking and conceptualize my “progressive modern” approach to the food scene here on the east coast. Without a doubt I thought about, still thinking about, moving to L.A. to surround myself with this progressive lifestyle but feel like the east coast can benefit from my “progressive modern” concept much more than the west coast.
I say, “Get Humble East Coast!” The way we are eating sucks and we need to open up to what California is doing. I am confident that it will only be a matter of time before areas on the east coast, especially South Florida, will have more convenient healthy options eliminating the need to grab the fast food crap so readily available that is detrimental to our health.